HOW TO LEVERAGE CONTENT IN YOUR ABM STRATEGY

ON DEMAND

Account-Based Marketing (ABM) is a tactic designed to engage and convert high-value prospects into customers. According to research from DemandBase, 91% of large companies are deploying an ABM strategy.

An effective Account-Based Marketing strategy can improve engagement with customers, increase ROI, and improve up-selling and cross-selling opportunities. In the past, ABM was a strategy prioritized by mostly enterprise-level businesses, but recently, there has been an increase in interest for mid-size and smaller brands too.

Putting an ABM strategy in place is not that difficult, although it needs to fit your existing content plan. If you’re interested, we will discuss these topics in this webinar:

• What is account-based marketing (ABM)?
• What is the role content plays in your ABM strategy?;
• Who owns the ABM strategy - sales or marketing?
• How to integrate ABM into your strategy;
• And more!

Join Stephanie Mansueto and Laura Pound in this conversation and learn all you need to plan an ABM strategy for your business correctly!