Interactive content is proven to increase user engagement with content. And because interactive content helps marketers increase engagement, 75% of content marketers plan to increase their usage this year.
In this webinar, we will teach you how to balance your strategy in order to achieve the best possible results between static and interactive content.
We will cover:
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What interactive content formats are best for each stage of the funnel; - How to scan your static content and find interactive content opportunities;
- How to plan mixed campaigns of static and interactive content;
- Common challenges marketers face when they start using interactive content.
