When you are investing in content production, one of the first steps — and perhaps the most important — is creating personas. Personas help us better understand our audience, which helps us create better marketing material.
Complete the form to get access to material that will help you tackle building buyer personas. We will cover:
- What is a buyer persona?
- The relationship between buyer personas and the buying journey
- How to create content for each stage of the buying journey
- How to build your buyer persona
- And much more!
