As marketers, we are always aiming to capture data about our users - who they are, what they are interested in, and what motivates them to make a buying decision. Interactive content can help us answer all of these questions, using data that is earned via natural engagements with our content.
But how much of the data we collect about our users actually useful and meaningful content?
Join Stephanie Mansueto, Rock Content's Head of Content, for a discussion on what meaningful and useful data actually is. In this session you will learn:
- What is good user data that you should be collecting
- What type of data should you collect in your interactive content experiences;
- How can your marketing team use the data you collect from interactive content;
- How to measure the value the data you collect has on your business.