Generating demand for your business is a core function of any marketing team. Demand gen also allows marketers to follow leads through each stage of the sales funnel, getting more significant insights that can be used to build a long-term relationship, and, the most important, increase revenue.
It is fundamental that those responsible for generating demand through content marketing understand the bigger picture of it in order to improve their results. And since you don't want to waste time nor resources creating content that does not relate to your audience, in this webinar we are going to talk about:
- What is content marketing for demand generation?
- What are the main attributes and responsibilities of a demand gen marketer?
- How to set goals to generate demand using content marketing?
- How to use content marketing through the buyer journey
- And much more!
Burn down all the myths around content marketing for demand generation once and for all! Keep up with this conversation and join us in this webinar.