Customer Success Manager Capacity

How to pivot marketing strategy, content and budgeting during a crisis, and how to return to “normal" after.

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Join Giuseppe Caltabiano while he navigates a few pieces of research and present a series of examples and suggestions of how to pivot your marketing during the crisis, and how to return to “normal" after. Specifically, he will cover:

• Some facts and comparisons with previous recessions
• The SOV (Share of Voice) principle and why it is so important during a recession
• Why brands shouldn't go dark
• Content experiences are on the rise
• Focus on brand building or activation?
• The role of emotions