Customer Success Manager Capacity

How to pivot marketing strategy, content and budgeting during a crisis, and how to return to “normal" after.


Join Giuseppe Caltabiano while he navigates a few pieces of research and present a series of examples and suggestions of how to pivot your marketing during the crisis, and how to return to “normal" after. Specifically, he will cover:

  • Some facts and comparisons with previous recessions
  • The SOV (Share of Voice) principle and why it is so important during a recession
  • Why brands shouldn't go dark
  • Content experiences are on the rise
  • Focus on brand building or activation?
  • The role of emotions