How to build solid buyer personas to guide your content strategy

The role of the buyer persona in digital marketing is undeniable. And it doesn’t stop at just marketing. Buyer personas help businesses understand far more than how to market to consumers. It helps them understand who their ideal customer profile is and what motivates them to become a customer.

When it comes to marketing, persona-based content can help you achieve better results, greater volume, more conversions, or engagement - all of it in less time.

But do you know how to effectively create a buyer persona for your business?

In this class Stephanie Mansueto, Rock Content's Head of Content, we’ll explore topics like:

  • Concept of a Persona
  • Process of creating Persona
  • How to document the persona
  • Common mistakes
  • And more!

Buyer Persona