The Role of Content in Aligning Marketing and Sales

Good content can bridge the gap between marketing and sales resulting in a more efficient approach when dealing with potential customers.

To take your sales enablement content strategy to the next level, we invited Anna Talerico, Operating Partner at Arthur Ventures, where she works with growth-oriented B2B companies to discuss the role of themes.

Join Anna and Stephanie Mansueto, Head of Strategic Content at Rock Content, while they cover:

• How to achieve sales and marketing alignment
• How content supports sales
• How to create a solid sales enablement content plan
• And much more!