Author of the best-selling marketing book Welcome to the Funnel: How to turn Your Content and Social Media Marketing and the mind behind “The Sophisticated Marketer Series” on LinkedIn, Jason is an hybrid B2B marketer. Before joining Microsoft, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager.
Join him and Mary Ward while they discuss:
- The incredible success of the Sophisticated Marketer series;
- Jason’s new book and the previous "Welcome to the Funnel";
- Why creativity is so important for premium content experiences;
- Jason’s passion for photography and rock music experiences and much more!