Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.
Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:
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How Joe developed the Content Marketing startegy of Hubspot; - How to develop content for ABM tatics;
- The importance of data analysis to product-led growth;
- And much more!
