Content Experience Jam Sessions

How to Innovate Content Marketing with a Product-Led Approach

Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.

Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:

  • How Joe developed the Content Marketing startegy of Hubspot;
  • How to develop content for ABM tatics;
  • The importance of data analysis to product-led growth;
  • And much more!
Joe Chernov- Social - 1200x650-1

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