Understanding the role of AI in marketing

Paul Roetzer is the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute.

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012) and the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

Join Paul and Rock Content’s Head of Content, Stephanie Mansueto for a conversation on:

• How AI can be used in marketing;
• How brands can combine technology and humanization;
• How technology has changed maketing;
• And much more!