Back to Future: How GE Keeps Reinventing Brand Journalism

GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.

Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storyteller, will take you behind the scenes and explain the process behind the variety, longevity, and success of GE’s content.

Join Tomas Kellner and Giu Caltabiano to discuss:

• The power of storytelling;
• How GE uses brand journalism;
• The importance of creating high-quality content experiences;
• And much more!