Join Giuseppe Caltabiano and Stephanie Mansueto for this conversation that will go through relevant data, examples and suggestions on how to pivot your marketing during the crisis, and how to return to “normal" after.
This webinar will cover:
- Some facts and comparisons with previous recessions
- The SOV (Share of Voice) principle and why it is so important during a recession
- Content experiences are on the rise
- Focus on brand building or activation?
- The role of emotions and much more!